I lost count of how many txts I received that day. No, not invitations to dinner and drinks; it was because my face had popped-up on the lunchtime news - busily shooting in the background of the shot below. Fame at last. Sort of.

Early in 2013 I'd been shooting material with Sir Chris Hoy, Britain's Olympic track cycling hero and all-round terrific bloke. The commission, at The London Bike Show at Excel, was for Jaguar, with whom I was working closely. Jaguar does lots of really creative PR with Sir Chris on both their product range and via his involvement with The Jaguar Academy of Sport.

The day was rocking along nicely: the shots of the new Olympic kit were done, the press conference and Q&A went well and my set-ups with the snazzy new Jaguar Sportbrake were in the can. Then the TV teams went into overdrive. As they always do.

Sir Chris was ambushed on the way out and pushed for a quote on the unfolding Lance Armstrong doping scandal (Armstrong’s interview with Oprah had aired in US the night before). Of course, he didn't want to get involved, but the questions kept coming. Eventually he stated his position and left. Caught up in the TV camera scrum I was cornered behind Sir Chris. So I had only one option: to record the scene because you never know when these shots might be useful in the future.

Having got their sound bite, the media pack fled to the nearest wifi and things calmed down. But around about then my phone lit up with txts with friends complaining I'd ruined their lunch...