You've got to love a business that's only beaten in a search engine by a Hollywood movie... Punch Mirror Mirror into Google and the first thing you'll see is a Julia Roberts film. But right next to it is Mirror Mirror London, the UK capital's best-known bridal atelier.
With shops in Angel, Islington and Crouch End, Mirror Mirror have their own couture dress line as well as stocking leading ready-to-wear designers such as La Sposa, Cymbeline, Paris and Yolan Cris. Their dresses have been worn by celebrities such as Amanda Holden, Zoe Ball and Tamsin Outhwaite.
So it's really great news that I've just become a photographic partner and somebody, quite literally, that Mirror Mirror 'loves'. The business was formed in 1989 and since then has established tself as THE go-to outlet for brides. Numerous awards from the wedding industry press has cemented a reputation for excellence and ensured a bursting order book.
We'll be working together on numerous shoots in the coming weeks/months and it's terrific for me to develop new commissions and relationships via Mirror Mirror clients. Partners, Maria Yiannikaris and Jane Freshwater, are market leaders at what they do. I believe that when you are striving to be the best, you need to work alongside the best, so this makes me incredibly proud and excited.
It has also totally taken my mind away from having eaten too much Easter chocolate...